Advertising in the cannabis industry is a nightmare. Each and every state has its own rules and regulations regarding advertising. We, at PlanetDaily, wanted to share some of the options for marketing Weed that may help your marijuana business prosper.
If You Own A Physical Location:
Digital Exposure, Exposure, Exposure. What we have seen is the having a strong and consistent presence in the most convenient place possible for your customer. They need the simplicity of hand held access to find you, go to your business, buy product, then return.
So, first off you NEED to be on PlanetDaily to offer coupons, deals, discounts. In their hand your customer will have a digital loyalty punchcard, have access to events, look for jobs, use promo codes, learn more about products, and participate in research, classes and gaming.
Customers know how important it is to give back. They love that for each coupon used they are donating 25-75 cents towards helping others who cannot afford their medication, or towards expungement fairs or to help others start their own cannabis businesses.
Have a website. Keep it up. Don’t let it get stagnate.
Provide testimonials from happy customers. Both on your business and the cannabis products they use and why.
Cannabis Cups-see if you can snag a booth or go in with another complimentary business.
Offer a free gift for first timers if that is legal in your state.
Offer a discount or another free item if a current customer brings another customer in.
Gather emails. When folks come in inquire as to whether or not they will provide their email to your company. Then you can create an email campaign through any of the various companies that offer that.
Show proof. Advertise on your site proof marijuana related products like CBD work. Always make sure your staff is up to speed on ratios of CBD:THC
Educate Budtenders continuously. They will be your first contact with a new or existing customer so the budtender really needs to know about uses of the various strains, CBD topical, vaped, and oral medicines.
Free samples. Giveaways are a great way to get more customers in the store.
Philanthropy. Always remember the cannabis plant is a gift to all of us. Giving back by any means possible is of utmost importance.
Review sites like Yelp are helpful so try to get your customers to do a review while inside the dispensary.
Other places to showcase your business:
PlanetDaily, Cannabis Savings & Rewards App
- Google pages
- Yellow pages
Get yourself interviewed. Always agree to interviews, articles, podcasts, videos, etc. Brand your name and say it over and over for marketing.
Ideas for when you sign up for PlanetDaily.
-Offer BOGO on your coupon
-Offer Freebies for newbies and their guests on business landing page
-Offer double leafs for Loyalty Punchcard
-Plan double Herbiepoint days(additional add on)
-Offer percentage off Entire Store rather than an item
-Offer even better deal for items (especially perishable) you want off your shelves.
-Offer Free Item with purchase
-Most common percentage that works the best is 25% off
-Offer deals that are timed. State “Good Through Wednesday” and change once that expires to a new ad
-Offer deals for one particular day of the week to increase sales that day.
Offer freebies for social media likes, shares, check ins.
Go ahead and get used to paying for Facebook and Instagram Ads. It is a necessary expense for any thriving pot business who plans to stay in the weed game for the long term.
If You Own A Product Line or Online Business:
If you are trying to get into dispensaries you should first find out through your state where the legally licensed dispensaries are. In most states with recreational cannabis legalized you will need to go through a licensed distributor. Your footwork will be essential to getting to the right people within each of the marijuana businesses.
Network. Get out to meetups, facebook closed groups, and visit each booth at every single event. You will be able to use all of the above with exception of just a few.
Always check PlanetDaily out to see how you can better sell your products, dispensaries and anything related to cannabis. Our goal is your success.